Brand Identity

Oxide.

Clothing brand with an emphasis on creative destruction and rebuilding.

Brand Focus

Merchandise Design

Social Media

Storytelling

Project Overview

Rust is still growth, right?

OXIDE, a clothing brand with a fairly small creative group responsible for it, wanted a brand identity that reflected their process most of all. Using a combination of recycled fabrics and modern clothing designs, they create something original in the clothing world.

To reflect this, we wanted to emphasize the 'rust', or the growth that comes from stagnation or things forgotten. Gritty textures, bolded fonts, and sharp angular designs is the direction we chose.

One challenge of these designs was that OXIDE wanted to make sure these assets were easily transferable to embroidery, their main process for creating clothing. OXIDE has grown since then, still using the graphics and identity that we helped curate.

Logomark

Getting up.

Heavily inspired from graffiti designs, we knew a stylized script logo would be perfect for this application.

Brand Design

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Brand Identity Document

OXIDE Explained.

Working with OXIDE, we created this document to illustrate our decisions and give some direction for how to use the branding elements the right way.

OXIDE Socials.

In addition to the branding identity, we also created some video assets for their social media, highlighted below.

Merchandise

Avant Garde Attire

Embroidery, screen printing, painting, and appliquing are just some of the methods OXIDE uses for their merchandizing. We helped make sure no matter the form, our designs work.

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